When determining the need for website banners, there are a few thoughts to consider that may help you with this decision:
Website banners are essentially online business cards, often times used for reciprocal linking with other websites. Custom banners are frequently the first impression the online public will have in regards to your online business.
Exchanging custom banners (along with targeted text links) with other relevant websites, will increase traffic to your website.
Many search engines consider link popularity when determining site rank and positioning. * Google Information For Webmasters , indicates that "the number of sites linking to a web address is the biggest factor in determining what sites are indexed by Google. The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites."
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